Wednesday, July 15, 2009

Rail Tourism to be Introduced

Ya Mr. Minister your idea of introducing Tourist Information Center in all cities of the country is wonderful, if this happens than indeed we can think of revival of this vital industry in the country.
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Federal Minister for Tourism, Maulana Atta-ur-Rehman said, on Tuesday, that rail tourism would be introduced to create awareness among domestic tourists of the various tourist attractions in Pakistan. He stated this while chairing a meeting held at Pakistan Railways Advisory Consultancy Services (PRACS) Headquarters today.
The purpose of the meeting was to explore the possibilities of joint ventures, in different projects, between the Ministry of Tourism and Pakistan Railways. Maulana Atta-ur-Rehman said that the aim was to promote Pakistan as a people-friendly place, exposing its rich culture and heritage."The main objective of rail tourism was to create awareness among domestic tourists about the various tourist attractions of Pakistan", he remarked.
Maulana Atta-ur-Rehman said that the Ministry of Tourism /PTDC would provide all possible facilities to tourists travelling by Pakistan Railways.The Minister thanked the Managing Director of PRACS for a meaningful presentation to promote domestic tourism. He said that the Ministry of Tourism and PTDC would ask all registered tour operators to market rail tourism.
He said that PTDC Motels and hotel could be utilised to provide catering facilities on board and at the destination and transport could be provided to link tourist spots / sites with the Railway station.The PTDC would include Rail Tourism in various packages and promotional campaigns. The Minister for Tourism constituted a committee comprising Managing Director PTDC, Economic Analyst (Ministry of Tourism),Secretary PRACS and Executive Director Marketing (PRACS), to further enhance co operation between the two organisations.
Ali Arif, Secretary (Tourism) highlighted the ongoing projects of Pakistan Tourism Development Corporation (PTDC) and briefed the meeting about the modalities of joint ventures.Ghulam Idrees Khan, Managing Director PTDC said his organisation was already working with tourism stakeholders in the country.
He gave the assurance that Tourist Information Centres at the Federal and Provincial Capitals, under an agreement, may act as facilitation centres for foreign and Pakistani tourists and provide publicity material like posters, brochures on tourist attractions, for display and distribution by PRACS at major railway stations. Pakistan Railway / PRACS may run PTDC's tourism documentary films on their CCTV Systems, at the major railway stations.

2 comments:

XoMash said...

The idea of introducing a rail tourism is indeed unique, and it might prove to be helpful in promoting a better image of Pakistan and its people.

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Asim Kaleem said...

True Xohaib.... As toursim is the mother of major industries, that plays big role in economic development of any country. So if this is really going to be the idea and shall be implemented than what else..... But doubts are there as you know our history of planning and forgetting.... Ironic

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